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3 Tips to Create a Brand Archetype for Your Business

When I start a TV show, I immediately try to identify each archetype. Who’s the protagonist? Who’s the villain? Who’s the unsung hero saving the day at the last minute? Sometimes, it’s clear from the very beginning and others, you can’t tell until the very last scene. The...
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The Best Undergraduate Business Schools

The third annual ranking of the top undergraduate programs in business from Poets&QuantsCourtesy of Poets&Quants One of the many reasons why full-time MBA programs are in decline has to do with the rising quality and interest in undergraduate business education. Many companies, particularly in the financial sector, have...
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They mean business

Spread over 103 acres and with more than 1,000 students, the nearly 60-year-old Indian Institute of Management Ahmedabad (IIM-A) recently sought a loan of Rs 316 crore from the Higher Education Financing Agency (HEFA) to upgrade its infrastructure and increase the intake of students. IIM-A authorities have plans...
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MBA applications fall at top US business schools

Massine Bouzerar: studying in Europe Massine Bouzerar was determined to study for an MBA, and like many ambitious young people, the Oman-born, Canadian-educated student wanted to study in the US. He even signed up for a tour of Harvard Business Schoolduring his undergraduate degree days. “I like to plan...
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