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3 Tips to Create a Brand Archetype for Your Business

When I start a TV show, I immediately try to identify each archetype. Who’s the protagonist? Who’s the villain? Who’s the unsung hero saving the day at the last minute? Sometimes, it’s clear from the very beginning and others, you can’t tell until the very last scene. The...
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Train your dragon- campus recruitment strategies that work

Campus recruitment isn’t a new concept. Companies have been going to colleges’ to hire students and freshers from universities. Though campus recruitment is known to be a lengthy process, the retention rate of the students employed through campus recruitment was less. To retain the students in the organization,...
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