One word changed my career: ghostwriter. Until coming up with it, I was restless in my career and my self-promotion efforts often confused potential clients. Selling was hard work, and my results were inconsistent, to say the least.
So I put “ghostwriter” in the headline of my LinkedIn profile, and removed all the other words. For the next six years, I woke up almost every morning to find potential clients emailing me.
Let’s see if we can produce the same results for you…
To do this, let’s focus on brevity, context, and focus.
Brevity: Most of what you are tempted to tell people is unnecessary. The first thing you share shouldn’t be how you got your start in your profession, when you moved to this area, what you’ve always liked to do, yadda yadda yadda.
Be interesting and concise. On his LinkedIn profile, Richard Branson writes, “tie-loathing adventurer and thrill seeker”. Jim Collins, the bestselling author of Good to Great, is an expert in “what makes great companies tick”.
Context: There are seven billion people on this planet. Your six words have to describe you in the absence of any other context. For example, if you say “marketing expert” that still leaves an incredibly broad range of possibilities:
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