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Zalando: A Lesson in Retail Pricing and Merchandising

In the competitive world of fashion retail, getting ahead of the pack with consistent spikes in revenue is no easy task. And yet, German-based Zalando has done exactly that with little more than efficient assortment planning and smart pricing tools. While retail merchandising competitors struggled, Zalando outpaced sales...
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Countries that are the easiest to get a scholarship in

To study abroad for free, you don’t need to be rocket scientist! After all, there are so many different scholarships from states to universities to commercial and non-profit organizations and foundations. You can count on material support in a difficult financial situation, social scholarship, or financing for special...
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3 Tips to Create a Brand Archetype for Your Business

When I start a TV show, I immediately try to identify each archetype. Who’s the protagonist? Who’s the villain? Who’s the unsung hero saving the day at the last minute? Sometimes, it’s clear from the very beginning and others, you can’t tell until the very last scene. The...
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